THE NOLD enables brands to monetize the resale volume of their products even without having their own website. However, if your brand is ready for this step, we provide an end-to-end solution to create a setup that aligns with your brand goals and customer needs.

THE NOLD has developed an AI that powers the fastest listing process globally. Within 0.5 seconds of uploading an item’s picture, our AI generates a title, description, and full categorisation, including product key category, type, subtype, color, style, and other specific attributes.

The process also automatically removes the background from the cover image, ensuring a consistent look and feel throughout the browsing experience.

THE NOLD offers sellers a 90% cash payout and a 100% store credit payout option, ensuring that your brand always benefits.

If your brand chooses not to offer store credit, THE NOLD has secured a 100% payout for the seller towards HARVEY NICHOLS.

If you do choose to offer store credit, the seller can opt for either 90% cash or 100% store credit for your brand. This option significantly boosts the return customer rate to your first-hand store and enhances overall profitability from your resale market.

Authentication is an optional process within our framework that can be enabled based on your brand’s preference. It can be conducted both online and physically. The cost is borne by the buyer, and the logistics of the process are managed by our third-party partners.

We’re proud to support a peer-to-peer chat feature that significantly boosts negotiation effectiveness, resulting in an 80% higher conversion rate compared to resale platforms that don’t offer chat.

Each seller and buyer is equipped with an operations dashboard, where they can easily view all their shipping labels and tracking codes, all within the platform.

THE NOLD features a smart logistics system that considers the locations of both the seller and the buyer to ensure the most efficient and cost-effective shipping options. Shipping costs are always covered by the buyer, while THE NOLD handles the logistics. Tracking information for each order is available in the user’s profile, allowing them to track the shipment at every stage.

THE NOLD is integrated with IOF.EARTH to track the environmental impact of every item circulated on the platform.

This integration empowers each brand to understand the ecological impact of circular activity by peers on the platform. Additionally, THE NOLD provides an annual report that offers detailed insights into the methodology and results of the impact, along with key customer behaviour trends related to your brand and similar brands.