CASE STUDY
BY FAR CIRCULAR HUB
HOW BY FAR PIONEERED A CIRCULAR HUB AND ENGAGED NEW CUSTOMERS
BY FAR, one of the planet’s most iconic brands, has taken a bold step toward a carbon-neutral future by co-launching a circular hub with THE NOLD. This partnership not only empowers BY FAR customers to sell items they no longer need in the fastest way globally and claim 100% store credit, but also includes the launch of two sample sale drops, resulting in optimised inventory afterlife.
THE RESULTS
A COMMERCIALLY SUSTAINABLE COLLABORATION
BY FAR has partnered with THE NOLD for two sample sale drops across the EU and the UK. These sales achieved an impressive 85% conversion rate, while introducing many users to the opportunity to buy and sell pre-loved BY FAR pieces. Sellers are given the option to choose between a 90% cash payout or 100% store credit for BYFAR.com, resulting in both new orders and direct profit for the brand.
APPRX. IMPACT
The impact is calculated based on the number of items successfully circulated, considering their product type, the average global impact for that type, and a displacement rate representing the likelihood that a pre-loved or sample item prevents a new purchase. The results are approximate and are calculated with the support of IOF.earth’s methodology and EcoInvent’s LCA data.
2.45 tonnes
of CO2eq. saved equal to 252.8 trees sequestering CO2eq. for a year
24.03 m3
of H2O saved equal to 14.3 people drinking water for a year
92.0 kg
of waste. saved equal to 139.2 chemicals not entering the soil
Working with THE NOLD has allowed BY FAR to step in the world of circularity with a flexible approach that has helped us optimise inventory, reach new users via our sample sales and add more environmental positive impact to our bottom line operations.
Sabina Gyosheva, CEO, BY FAR
CASE STUDY
PIFERI SAMPLE SALE
HOW PIFERI MONETISED SAMPLES WHILE IMPROVING BRAND EQUITY
Arguably one of the hottest shoe brands in the world, Piferi has launched its first sample sale drop with THE NOLD. The brand’s primary objective was to align its creation process with the planet’s needs, successfully bringing to life samples that would otherwise have been prematurely discarded.
THE RESULTS
50% sell out rate of UNITS that could not be commercially sold
We’re proud to report that over 50% of the samples placed with THE NOLD have been successfully put into circulation, leading to significant environmental impact savings. Aligned with the brand’s environmental goals, this collaboration has also provided many new users the opportunity to experience the magic of Piferi. As a result, the partnership has not only improved brand equity but also made a positive impact on the planet.
APPRX. IMPACT
The impact is calculated based on the number of items successfully circulated, considering their product type, the average global impact for that type, and a displacement rate representing the likelihood that a pre-loved or sample item prevents a new purchase. The results are approximate and are calculated with the support of IOF.earth’s methodology and EcoInvent’s LCA data.
1.27 tonnes
of CO2eq. saved equal to 126.4 trees sequestering CO2eq. for a year
6.15 m3
of H2O saved equal to 7.2 people drinking water for a year
46.0 kg
of waste. saved equal to 69.5 chemicals not entering the soil
Launching our sample sale in collaboration with THE NOLD has been a completely hands off experience in which we generated new revenues and positive impact from inventory that was underutilised and deserved a second shot!
Laura Borri, Director of Product Development PIFERI
CASE STUDY
PANGAIA CIRCULAR HUB
HOW THE NOLD POWERED A CIRCULAR HUB FOR PANGAIA SAMPLES AND P2P BUYING AND SELLING
THE NOLD acquired over 1,000 PANGAIA sample units with minor defects and created a circular hub where users can resell PANGAIA items they no longer wear, receive 100% store credit, and purchase pre-loved or sample PANGAIA pieces.
THE RESULTS
90% sell out rate of UNITS that could not be commercially sold
We’re proud to report that over 90% of the samples we acquired have been put into circulation, resulting in significant environmental impact savings.
We’re excited to see the growing traction on the peer-to-peer side, with pre-loved and sample items being just as sought after as brand-new pieces.
APPRX. IMPACT
The impact is calculated based on the number of items successfully circulated, considering their product type, the average global impact for that type, and a displacement rate representing the likelihood that a pre-loved or sample item prevents a new purchase. The results are approximate and are calculated with the support of IOF.earth’s methodology and EcoInvent’s LCA data.
11.89 tonnes
of CO2eq. saved equal to 594 trees sequestering CO2eq. for a year
1620 m3
of H2O saved equal to 1,479 people drinking water for a year
432.0 kg
of waste. saved equal to 497.5 chemicals not entering the soil
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